Content Specialist

Location: Noida, Uttar Pradesh
Date Posted: 25 Apr, 2023

Key Responsibilities:

1.       Develop, write, and edit compelling content for various platforms, including blogs, articles, social media, email campaigns, and website copy, while adhering to the company's brand voice and guidelines.

2.       Leverage data analytics tools and techniques to analyze content performance, identify trends, and adjust content strategies to optimize engagement and conversion rates.

3.       Collaborate closely with the marketing team, product managers, designers, and other stakeholders to ensure content aligns with marketing campaigns, product launches, and other business objectives.

4.       Conduct in-depth research to develop authoritative content on industry trends, products, and services, ensuring the accuracy and relevance of information provided.

5.       Implement SEO best practices in content creation, including keyword research, on-page optimization, and link building, to maximize organic search visibility and traffic.

6.       Use A/B testing and other data-driven methodologies to optimize content for various channels, audience segments, and devices, ensuring the highest possible impact and engagement.

7.       Monitor, track, and report on content performance metrics, providing insights and recommendations for continuous improvement.

8.       Stay current on industry trends, best practices, and emerging technologies in content marketing, sharing insights with the team and implementing new strategies as appropriate.

9.       Edit and proofread content for clarity, grammar, and punctuation, ensuring a high level of quality and consistency across all content.

Additional client information: